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Denim brands amplify new light washes and cooling technologies in their messages to consumers.

Brands Roll Out Summer Denim Solutions

BY Angela Velasquez

Latest News

Denim brands amplify new light washes and cooling technologies in their messages to consumers.

Brands Roll Out Summer Denim Solutions

BY Angela Velasquez
7 For All Mankind's Summer 2023 Campaign
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7 For All Mankind Goes for Quiet Luxury This Summer

BY Angela Velasquez
Dockers, American Eagle and Nautica roll out pride collections.

Pride Collections Focus on Year-Round Designs, Giving Back

BY Angela Velasquez
Lucky Brand's collaboration with Coca-Cola celebrates the iconography of Americana and pop culture.
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Tommy Hilfiger, Lucky Brand Bow Collections Influenced by American Pop Culture

BY Angela Velasquez
LOS ANGELES, CALIFORNIA - APRIL 25: The Gap logo is displayed at a Gap store on April 25, 2023 in Los Angeles, California. Gap Inc. is planning to cut hundreds of corporate employees globally as part of a restructuring plan in a new round of layoffs for the San Francisco-based retail chain.

Gap Inc. Narrows Its Loss in Q1

BY David Moin
The BDG x Isko denim collection incorporates circular design principles and finishing by British artist Dwayne Coleman.
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Urban Outfitters’ BDG Taps Isko for Recycled Cotton Denim Workwear

BY Angela Velasquez
Mother Denim’s latest collaboration is a celebration of fresh food and the farmers who produce it.
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Mother Denim’s Fresh Food-Inspired Line Benefits People and Planet

BY Kate Nishimura
Australian brand Saint introduced Engineered, a value range of jeans for men and women that is 120 percent stronger than regular denim.

Motorcycle Apparel Brand Saint Adds Budget-Friendly Denim

BY Angela Velasquez
Italian apparel brand OVS elevates its men’s and women’s denim assortment this fall with the help of Adriano Goldschmied.

OVS Elevates Denim with Adriano Goldschmied and Crescent’s Blue Infinity

BY Angela Velasquez

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