American jeanswear brand Wrangler is merging tradition with performance for Spring ’17.
The brand, a division of VF Corp., focuses on performance denim for men, including Cool Advantage and Advance Comfort technologies, and updated cuts of fan favorites like cargo shorts and long- and short-sleeve chambray shirts. Meanwhile, Wrangler’s women’s collection offers a fun take on vintage and Western-inspired styling.
Here’s six new (and fun) ways to wear Wrangler next spring.
- Wrangler taps into the customization trend, releasing a range of throwback patches, including American flags, Wrangler hearts and rainbows and a patch that pays homage to Blue Bell, the brand’s first manufacturer. Patches can be purchased in packs or individually.
- Wrangler revisits its roots with the limited-edition Heritage Collection that features seven of its iconic signatures: a rodeo watch pocket, seven belt loops, rear guard, a fully-seamed outseam, buttons with a rope logo, “W” stitch and patch and flat rivets. The capsule includes 100 percent cotton, 14.5 oz. cowboy cut jeans for men and women and a high-waisted short for ladies. Distressing is done by hand, ensuring a unique appearance to each jean.
- Wrangler is expanding its premium Made in USA collection, 1947, with a new selvedge fit. Made at the brand’s Greensboro, NC headquarters, the collection is Wrangler’s priciest, retailing for around $160.
- Wrangler is expanding into knits for the first time. The brand is introducing a collection of men’s polo shirts with moisture wicking technology. Metal buttons add an elevated look.
- Wrangler is rolling out a collection of women’s T-shirts with designs pulled from former advertising campaigns. The retro line includes shirts with the Blue Bell logo and its iconic Lips campaign from the late 1970s. The brand has recently benefited from Lady Gaga being photographed in its worn-in logo tees.
- Wrangler is slimming down its cargo shorts for men and boys. The new slim fit features smaller pockets on trend with what is happening in men’s fashion. The brand is also introducing the option of 10-inch and 12-inch inseams for men. Cargo shorts remain a top-seller for the brand, but Wrangler is also seeing a demand in slim cut shorts with stretch for boys. The shorts are being styled with rolled up hems.