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STS Blue Outlines 2017 Denim Trends for Women

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

California is living up to its title as the official denim state.

For 2017, Los Angeles-based women’s brand STS Blue is basing its trends on LA style. “LA helps to set the trends that the rest of the nation follows,” said STS Blue Creative Director Evelyn Ober.

“There are some exciting jean fashion trends that are on the horizon,” said Jonathan Greenberg, chief operating officer of Swat Fame Inc., who manufactures STS Blue. “They will give people a chance to show their personality, as well as add to their personal style.”

Here’s a run-down on four key trends to look for in 2017, according to STS Blue.

All about the ankle

Jeans that are ankle length and have ankle detail will be a big hit in 2017. Variety will be everything on inseams ranging from 29-26; such as a step hem, curved hem, raw hem, and fray hem. A perfect opportunity to highlight your new shoes.

Authentically vintage wash

People love how the 100 percent cotton gives the most authentic looking vintage wash, but it’s not the most comfortable. In 2017, look out for a super relaxed short in 100 percent cotton that is still comfortable to wear, but looks like a vintage pair of shorts.

Black is back

The color black has been a huge trend all year and will continue into 2017. STS Jeans will be offering a few cool black shorts, one with a cut out embroidered detail and one that is faded, destroyed and very lived in.

Deconstructed boyfriend jeans

Watch for super destroyed jeans that feature wide-open holes. These jeans will make a statement with one glance.

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