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Editor’s Picks: The Best of Madewell for Spring ’17

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Madewell is keeping it real in a new campaign for Spring ’17.

Members of Madewell’s design, merchandising, art, production, and marketing departments star in the campaign inspired by Craigslist’s “missed connections” column.

The campaign features relaxed weekend looks, including ankle-length skinny jeans, oversized jean jackets, high-rise boyshorts and distressed denim shirts. The brand spotlights additional statement pieces on its website. Highlights include skinny overalls with a drop hem, an A-line denim shirt dress and a high-slit jean pencil skirt.

Madewell’s Spring ’17 line spans more than 200 items. This season, also sees the introduction of Magic Pockets, Madewell’s solution to creating figure-flattering pocket lines.

Here’s a look at some of our favorite pieces.

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