Skip to main content

Gap Revisits Iconic Styles from the 90s

With brands like Calvin Klein and Tommy Hilfiger basking in the revival of ’90s denim, it was only a matter of time that Gap would throw its iconic designs from the decade into the mix.

The company announced Thursday the launch of a limited-edition collection for men and women called the ’90’s Archive Re-Issue. The collection, available globally starting Feb. 7, features iconic styles that helped but Gap on the map. Pieces includes a bodysuit, reverse fit and easy fit denim, pleated khakis and the timeless pocket tee.

To support the collection, Gap is rolling out a “Generation Gap,” a film directed by Kevin Calero that is a homage to the iconic Gap ads of the ’90s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist.

“The ’90s ads set the tone for a whole stream of fashion attitudes and moments. I don’t think many other brands could pull off this sort of film with authenticity and heart,” Calero said.

The film features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ’90s ads, including model Lizzy Jagger, singer Rumor Willis and artist Coco Gordon. Naomi Campbell makes a special cameo wearing the pocket tee that she modeled in 1992 for her Steven Meisel shoot.

“It’s an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad,” said Campbell in a statement. “The creativity in the ’90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”