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Good American Debuts in UK

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There’s a new American in London Town.

Khloe Kardashian’s Good American denim label made its UK debut last week. The brand launched exclusively at Selfridges—its first foray into retail outside the United States.

Jeans retails for £135 to £245, or approximately $147-$184. Other items include a mini skirt, cut-off shorts and an oversized jean jacket.

Kardashian launched the “Made in America” collection of denim in October 2016, reaching $1 million in sales on its first day. The brand offers sizes 00 to 24 sculpting denim, high-rise fits and gap-proof waistbands. Bestsellers include the Good Waist skinny high-rise, the Good Legs skinny and Good Cuts boyfriend.

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