First comes denim, then comes Pintrill.
Women’s apparel brand Boy Meets Girl, which launched denim jackets in January, is teaming up with the pin company, Pintrill, to celebrate the 35th anniversary of Care Bears with an exclusive range of pins.
The pins will be sold at the Pintrill flagship store in Brooklyn, Pintrill.com and to U.S. retailers beginning in April. Pins will retail for $15 each.
“I have been dressing my denim and collars with pins since I can remember,” said Boy Meets Girl Founder Stacy Igel. “So, combining this love with the pin gods—otherwise known as Pintrill, an 80’s nostalgic brand—Care Bears, and my brand—Boy Meets Girl, is the ultimate dream.”
The partnership is part of the Boy Meets Girl x Care Bears collaboration, which debuted at Colette in Paris in February. The high-end retailer currently sells an exclusive three-piece pin collection that mashes the Boy Meets Girl logo with Colette’s signature blue.
“I love working on projects that help me connect back to my childhood,” Jordan Roschwalb, Pintrill president and co-founder said. “I started Pintrill because I always loved collecting pins when I was a kid, and it’s great to be able to be part of the Boy Meets Girl x Care Bears 35th anniversary collaboration to celebrate the nostalgia.”
Pins from brands like Pintrill are part of the customized look denim experts expect to see decorate women’s denim this spring and into festival season.