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Matthew Fior Joins Hudson Jeans as President

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Lucky Brand Chief Merchandising Officer is taking the reins of Hudson Jeans.

Differential Brands Group, owner of the Hudson Jeans brand, announced Wednesday that Matthew Fior has been named President of Hudson Jeans, effective April 10, 2017.

Fior will oversee day-to-day operations and plan the brand’s strategic growth, working alongside Hudson Jeans Founder and Vice Chairman Peter Kim.

Before joining Hudson, Fior led Lucky Brand to significant sales and profit growth across channels by re-established the brand’s consumer target and positioning in the marketplace. He also managed the launch of new strategies including product and assortment expansion and core door productivity. Previously, Fior worked with Levi Strauss & Co. and Gap, Inc.

“I believe Hudson is uniquely positioned to expand its brand beyond denim to become a true lifestyle brand, and I am thrilled to be joining the organization to spearhead the charge,” Fior said in a statement.