Skip to main content

AG Jeans Enhances E-commerce Business with Fitcode

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

AG Jeans and Fitcode are live.

AG launched a new fit-focused experience on, offering female consumers the opportunity to take the fashion data company’s quiz to find their perfect fit.

Visitors to can take the Fitcode fit quiz and shop curated denim recommendations. Fitcode’s “Jeanius” team hand measures and fit tests each style and provides denim details on variables that impact fit, like stretch, fabric content, and inseam.

“Because AG offers such a wide range of denim in different silhouettes, fabrics, and washes, we constantly look for innovative ways to help our customers find the perfect fit for their body shape,” said Vutha Chheng, AG director of e-commerce. “Not only does Fitcode help fill this need, the service is also very intuitive and easy to use.”

Fitcode works Hudson Jeans, Jag Jeans, Nordstrom and more.

“We are very excited to integrate with AG,” said Rian Buckley, Fitcode co-founder and CEO. “Fitcode loves partnering with brands and retailers looking for innovative ways to differentiate and personalize the customer experience, so AG was a natural fit.”