The couple, currently on their sold out Soul2Soul arena tour, teamed up with Lucky Brand to design a collection inspired by Americana heritage and the duo’s musical roots. The men’s and women’s collection features specially customized, one-of-a-kind denim styles, complete with embroidered touches of McGraw and Hill’s song lyrics.
Styles include men’s and women’s denim tour jackets, a women’s denim button-front shirt with “Respect Your Momma” across the back and skinny jeans with a “This Kiss” patch. An assortment of T-shirts, hats and tote bags with vintage-inspired prints round out the collection.
The collection is available at select Lucky Brand stores along the Soul2Soul tour schedule. Denim pieces retail for $129 to $149.