NYDJ is pulling out all the stops to give women the perfect fitting pair of jeans.
The spring season saw NYDJ rolling out its “Fit is Everything” campaign to capture real women and jeans that work, and highlight how critical that is to feeling good about yourself and what you’re wearing. Taking that successful spring momentum into fall, NYDJ’s incoming line features fit technology that tucks tummies and lifts rears—and adds new takes on hemlines.
Carved in Blue caught up with company CEO Lisa Collier to find out more about what’s in store for NYDJ this fall and what to expect from the brand in the future.
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.
