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3×1 Releases Patches to Spruce Up Denim for Spring

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Customization has become the new frontier in denim, with Levi’s Made to Order Jeans project and Zara’s new denim line customized by employees. 3×1 is now adding its own special sauce with a line of unique patches for denim.

The patches come in four different themes, each for a different personality type: rock n’ roll for Stairway to Heaven, cute optimism for Happy Days, sarcasm for RIP Feelings and cheery escapism for Vacation Forever.

The patches will be available at 3×1’s New York store, online and at select retailers.

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