The Fall ’16 line from menswear brand 424 is inspired by the 1990s and encapsulates the young, rebellious feeling of the decade. Designer Guillermo Andrade calls the style “refined street,” combining a retro feel with a modern fit.
The line features light wash denims, developed in Los Angeles, as well as hoodies and graphic tees. The line also includes references to the logo-heavy styles of the day; Andrade reinterprets the classic Gap hoodie with a sweatshirt with a 3-D printed “424” across the chest. Andrade said the piece represents the type of status item he wanted to buy when he was young but didn’t have the money.
Andrade said the line’s series of graphic t-shirts adds visual engagement and meaning to the brand. A running motif on the tees is an oil spill mixed with an explosion, making a point about the pursuit of money in our culture. One shirt features art by a Swedish artist, a warped portrayal of Donald Trump with crude oil coming out of his eye.
Andrade couples strong political statements with an unassuming strategy behind building his brand. He said that he designs silhouettes every man should have and creates items meant to be layered. He makes his pieces relatively unassuming, so they can fit in with the rest of his customer’s wardrobe.