Swarovski crystals and dramatic cutouts are part of 7 For All Mankind’s new capsule collection with Italian fashion journalist and stylist Anna Dello Russo.
The Los Angeles premium denim brand teamed with Dello Russo for the limited-edition collection of haute denim inspired by the glamorous style that captivates her 2.6 million Instagram followers.
Celebrating “high-octane fashion,” the collection’s hero styles include a cropped denim Trucker jacket and a bodycon dress made with “luxe stretch denim.” Jeans include 7 For All Mankind’s signature fits, the HW slim kick and relaxed bootcut jeans. Each piece features white crystals and circular cutouts.
“We combined 7 For All Mankind’s 20 years of denim expertise with my signature touch of glamour to create something really special,” Dello Russo said in a statement.
Other items include an embellished shirt, a cropped top, slouchy denim shorts and a white tank top.
Model Stella Maxwell stars in the collection’s campaign. The collection retails for $298-$898 and is available now on 7 For All Mankind’s website and in stores including Harrods and Bloomingdale’s.
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7 For All Mankind celebrated the collection’s launch with a cocktail party in New York City Friday night. “Uncut Gems” actress and denim aficionado Julia Fox joined Dello Russo at the event.
“She is incredibly talented, full of ideas and a contagious energy,” Francesca Toninato, 7 For All Mankind Global CEO, said about Dello Russo. “Our world of refined premium denim has been given a new fashion touch—one that embodies Anna’s innate glamour and haute couture edge. We are very proud to launch this sophisticated, disruptive aesthetic within the denim market.”
From TikTok stars to actors and models, denim brands are casting a wide net to catch their newest collaborators. Fashion editors and directors remain a popular choice, however.
In April, Frame introduced a collection Julia Sarr-Jamois, British Vogue fashion director. The capsule focused on vacation-friendly crochet tops, mini dresses and tie-dye tops. It also included $11,995 Swarovski-crystal-encrusted jeans.
Alex White, Elle Magazine’s fashion director, was among the collaborators who helped launch DL1961’s transparent denim collection, called the Digital Tag Project, in 2022.