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7 For All Mankind Taps Camille Rowe, Keith Powers for Spring Campaign

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Known as one of the original premium denim brands, Los Angeles-based 7 For All Mankind launched a new campaign demonstrating its knack for merging high-quality fabrics with the trends of today.

Featuring French-American model Camille Rowe and actor and model Keith Powers, the Spring/Summer 2021 campaign centers on both celebrities’ unique style.

“7 For All Mankind is excited to bring on Camille and Keith this season as they embody individuality, self-expression, and original personal style,” said Francesca Toninato, CEO of 7 For All Mankind. “We wanted to cast talent that reflects this season’s collection, showcasing premium denim icons that will enhance every wardrobe.”

The collection places a strong emphasis on jeans with ultra-soft touches. Men’s jeans include cashmere denim for ultimate comfort and luxury, as well as left hand denim, which the brand describes as its softest jean to-date.

Women’s jeans in the collection are based on the high-waist cropped straight, which is both the brand’s bestselling fit and an increasingly popular style as consumers shift away from skinny jeans. Other pieces in the collection feature white denim, colored denim and vintage-inspired details, such as a ’70s-inspired flare jean with tri-color ombre panels and a frayed hem.

The collection is now available online and in stores, and jeans retail for $179-$278.

Founded in 2000, 7 For All Mankind has a history of running campaigns with chic black-and-white imagery and high-profile models such as Zoe Saldana and Bella Hadid. To reflect the changing ideals as a result of the pandemic, it shifted its tone to feature real people who represent the brand’s core values.

The brand has also recently ramped up its sustainability efforts, joining the Better Cotton Initiative (BCI) in May 2020 and launching a platform that provides transparency into its sustainability practices. By 2023, the brand pledges that more than 80 percent of its product will have sustainable properties through measurable indexes.

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