7 For All Mankind is putting a new spin on storytelling by showcasing its latest styles in a 3-D virtual experience that fully immerses consumers into the brand’s California-centric spring collection called Visions of California.
The denim brand linked up with cinematic virtual reality company Jaunt and Elle to create the film, which marks the first time a fashion brand has utilized virtual reality to share an imaginative narrative of their collection. Shot in Paris against the backdrop of a French chateau, Visions of California engages the viewer in a sweeping experience, allowing the brand to connect them to a California state of mind, no matter where they are in the world. The fantasy takes consumers on a vivid journey while simultaneously featuring key items in the 7 For All Mankind spring line in a 360-degree perspective.
The film is available now on Google Play and will be made available soon in the Apple App Store. Elle will promote the content across their digital platforms. Custom pop up VR viewers, designed by DODOcase, will be sent to a select number of Elle subscribers and 7 For All Mankind customers. Fans of the denim brand will also have the chance to view the experience in person and get the limited edition viewer at 7 For All Mankind boutiques in Santa Monica, San Diego, Aventura, and San Francisco in California, and at the SoHo store in New York.
Jaunt CEO Jens Christensen said, “Visions of California is a perfect example of how brands and content creators can come together to reach their audiences in engaging new ways, and this film showcases just how powerful storytelling in VR can be.”