Men love low maintence, and 7 For All Mankind is coming back at them with a collection of “foolproof” denim that won’t shrink or stretch regardless of daily wash or wear.
The denim label recently introduced its Foolproof Collection for men, available at key accounts like Saks Fifth Avenue, Nordstrom and Neiman Marcus, and at 7 For All Mankind retail stores.
The exclusive innovation represents the brand’s biggest launch since Luxe Performance and is designed with the everyday guy’s lifestyle in mind. Foolproof jeans can be washed and dried, and eliminates the opportunity for growth after wear and shrinkage after washing.
The initial launch of Foolproof denim will be offered in 7 For All Mankind’s top three signature fits, Paxtyn, Slimmy and The Straight, in three indigo washes, Classic Indigo, Alpha and Tribute. Retail prices span $169 to $189.
It’s the first innovation in a line that the brand is calling Intelligent Luxury Denim. For Fall ’16, 7 For All Mankind will roll out B(air), a collection of lightweight denim for slimming properties, however the jeans create no ripples, offering consumers a jean that has a yoga pant feel with the appearance of true denim.