“Festival season isn’t just about the music anymore; it’s a cultural phenomenon with fashion at its core,” said Michael Mente co-founder and co-CEO of Revolve, the online retailer catering to millennials.
Revolve announced an on-demand digital fashion show in collaboration with delivery app Postmates, giving customers instant access to festival fashions.
Mente said, “Our customers look to festivals for fashion inspiration and consider influencers as their style muses more than models on the runway. When they want something, they want it right away and through the Digital Fashion Show, we are giving our customers exactly what they want, where and how they want it.”
The brand said that in 2015 festival-appropriate attire made up approximately 30 percent of its overall sales, and roughly 50 percent of all traffic comes from mobile, making “festival fashion season” one of the most important shopping periods of the year.
The festival styles will be modeled by online fashion influencers sharing their looks across various social channels through the first weekend of Coachella. The influencers include Sincerely Jules, Song of Style, Collage Vintage, Negin Mirsalehi, Kristina Bazan, Camila Coelho and many more.
Revolve’s program will be available across six major U.S. cities: Los Angeles, Palm Springs, Orange County, San Francisco, New York City and Dallas. More than 50 styles will be available, and the product will be available within 60 minutes of ordering.