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Abercrombie & Fitch Co Names New President, Fires A&F Brand President

Abercrombie & Fitch Co. announced Tuesday that Fran Horowitz, president of Hollister, has been promoted to the newly created role of president and chief merchandising officer of the company. She will report to Executive Chairman Arthur Martinez.

In her new role, Horowitz will have responsibility for all of Abercrombie & Fitch Co.’s brands, including Abercrombie & Fitch, Abercrombie Kids and Hollister Co. She will oversee the brands’ merchandising, design, planning, inventory management, marketing and stores. The company plans to name new presidents for each of its brands, who will report to Horowitz.

Horowitz joined Abercrombie & Fitch Co. as Hollister brand president in 2014 from Ann Taylor Loft, where she was brand president. Her previous experiences include eight years at Express Inc, rising to the position of executive vice president of women’s merchandising and design, and 13 years working in merchandising roles for Bloomingdales.

In a statement, Martinez, said, “Abercrombie & Fitch Co. continues to make encouraging progress executing on its strategy to provide compelling, customer-focused shopping experiences based on clearly defined brand positions.”

He added, “Fran’s merchandising skills and her exceptional leadership, which has inspired associates to focus all their efforts on an intense understanding and commitment to our customers, has ignited a turnaround at our Hollister brand. This promotion provides Fran the opportunity to play an even greater role in our future success as we focus on building shareholder value by positioning each of our brands for sustainable growth.”

News of Horowitz’s promotion comes after Christos Angelides, Abercrombie & Fitch brand president since 2014, left the company on Monday. Bloomberg reported that Angelides was “terminated without cause” and will receive his base salary for 18 months, totaling $1.49 million.