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Abercrombie & Fitch Premieres a Sophisticated Fall Denim Line

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The disastrous state of the teen retailing industry has forced long-time leader Abercrombie & Fitch to grow up. The newly released Fall ’16 collection shows a subtler, more classic approach to the brand’s iconic prep look.

The old Abercrombie standards like plaid shirts, cowl neck sweaters and destructed denim remain, while the brand adds new, design-oriented silhouettes to its denim collection. The fall denim assortment includes a jumpsuit, cropped stove-pipes and wide-leg boyfriends. These styles complement the core denim: skinny, flare and girlfriend styles, available in an array of washes and finishes.

The line also includes chambray, denim jackets, pea coats and oxfords with printed cuffs.

The new imagery showcases the brand’s more sophisticated styling point of view. The campaign for the season is shot by Matt Jones and styled by Deb Watson. The brand is also releasing a film, titled, “The Blues,” which features a song by Bo Diddley.