Prospects are looking up for Abercrombie & Fitch with the company’s recent report of positive revenue growth and the hire of Ashley Sargent Price as senior vice president and creative director of marketing.
Price will oversee creative marketing for all company brands, including Abercrombie & Fitch, Abercrombie Kids and Hollister Co. Prior to joining Abercrombie, Price was senior vice president of brand creative at J.Crew where she oversaw all divisions of the company.
Fran Horowitz, Abercrombie & Fitch president and chief merchandising officer, said, “We are thrilled and fortunate to have Ashley on board during this exciting time at Abercrombie & Fitch Co. Her experience overseeing creative for globally recognized brands will be valuable for us and she will play a significant role in evolving our brand positions.”