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Denim Brand Ace Rivington Donates Face Masks to Essential Workers

Santa Barbara-based premium denim brand Ace Rivington is making sure its community is fed and grocery store workers are protected during the coronavirus pandemic.

On Friday, the brand donated non-surgical Ace Rivington PPE masks to workers at local grocery stores, including Tri County Produce, Montecito Village Grocery, Pacific Health Carpinteria and Albertsons Carpinteria.

The brand shifted to producing masks at its L.A-based factory and sold thousands in just one week’s time. Featuring ear loops and two layers of French Terry—the same material that inspired founder Beau Lawrence to launch his own clothing brand—the masks include a layer of polypropylene for additional filtration in the center. They’re reusable and reversible, with black on one side and grey on the other.

“It’s crazy how much our world has changed,” said Lawrence. “I never would have dreamed that masks would help keep us in business.”

Masks are sold on the Ace Rivington website for $10 each.

In addition to donating masks, the brand is continuing a charitable donation to a local food bank. Beginning on March 13, for every $1 spent on the Ace Rivington website, the brand donated one meal to Santa Barbara County Food Bank, and will do so until California’s public schools are back in session. To-date, the brand has contributed to purchasing more than 35,000 meals.

Lawrence also made it a point to protect his own staff from layoffs seen throughout the industry. Leading up to California’s shelter-in-place mandate, Ace Rivington held an e-commerce flash sale to finance payroll.