By definition, the year 2020 is all about looking back on the past with fondness and renewed appreciation for better times. And for Acne Studios, that means bringing back the best of ’90s denim.
The brand’s newly dropped Spring/Summer 2020 collection celebrates all of the different styles of the decade, with slouchy fits, ultra-high rises and rigid denim. Boxy denim jackets are another key component in the collection, available in men’s and women’s styles in expertly faded washes.
Each of the new denim styles is modeled after the year for which it’s named. Its unisex styles consist of the 1991, a high-waisted slouchy fit jean made of rigid denim; and the 1992, a high-waisted bootcut also made of rigid denim. Its women’s styles include the 1993, a super high-rise relaxed tapered fit with a cropped leg; and the 1994, a stretch denim super high-waisted skinny jean that hits at the ankle. The men’s 2003 jean is a relaxed-fit jean made of rigid denim.
The ’90s are an important decade for Acne, as the brand was founded in 1997 after founder Jonny Johansson debuted a limited-edition set of denim that catapulted the brand into fame. The collection, which consisted of just 100 pairs of raw denim jeans with red stitching, was shared only with friends and family within Stockholm’s creative underground.
In 2019, Acne paid homage to its origins by re-launching its 1996 and 1997 jeans. Just months later, it collaborated with NBA player Russell Westbrook, incorporating his own love for the decade and featuring light-wash, baggy denim.