The “godfather of denim” Adriano Goldschmied is lending his denim expertise to a new project.
Goldschmied has a roster of projects in the books. The designer led the relaunch of Edwin Jeans‘ North American reboot in 2017. Goldschmied also partnered with Lenzing last year to design a 15-piece collection that showcases Refibra.
“We are very pleased to partner with Perry Ellis International and believe our inspirations will complement Original Penguin, with its iconic American sportswear and contemporary fashion appeal, adding to the premium menswear apparel market,” Goldschmied said in a press release.
Owned by Perry Ellis International Inc., Original Penguin is best known for reworking its archive of mid-century classics with seasonal updates to reflect a modern lifestyle. The collaboration allows the brand to tap into the ongoing demand for denim in menswear.
“With the resurgence of denim as a trend, our timely partnership with Adriano Goldschmied is truly exciting. This collaboration will invigorate the brand with the combination of our enduring style with Adriano’s innovation, unique washes and imaginative designs,” said Oscar Feldenkreis, Perry Ellis International CEO and president. “We anticipate a collection that is perfect for the brand’s style-savvy consumer that appreciates its heritage.”
The collection will be targeted to premium department stores and will be sold on the brand’s company stores and website.