Indigo Move will launch in September 2016 and will include 24 women’s styles and 12 men’s styles in all shades of indigo.
The collection is made up of two fabrics: Move Denim is a knit-based fabrication with the appearance of indigo natural brush denim shadings but the performance of activewear. Bi-stretch denim is a multi-directional stretch fabric that offers shape retention and elongation.
The core piece for the women’s collection is a classic mid-rise super skinny jean. Other pieces include leggings, super high-rise skinnies, gauchos and mermaid flares. The men’s collection is centered around a slim leg fit and also offers joggers, track jackets, blazers and hooded pull-ups.
In a statement, Adriano Goldschmied said, “‘Mavi’ means blue in Turkish, and the passion for the blue has been a fundamental pillar of the brand from the first time I worked with Mavi, over 25-years ago. Since then, the amazing Mavi team, powered by this passion, has created one of the leading global brands in the denim industry today.”
The Indigo Move collection will retail between $98-$148 and will be available online, in Mavi Brooklyn retail locations and at other international retailers.