Aéropostale has launched its first sustainable clothing collection: a line of denim jeggings made, in part, from post-consumer recycled plastic bottles.
A collaboration between the teen-focused retailer and Repreve, a subsidiary of Unifi, the line features 11 styles, four rises, 21 washes, six fits and sizes that start at 000 S and top out at 18 L. Each pair marries up to 80 percent cotton with the polyester equivalent of three plastic bottles.
Accents abound with the “seriously stretchy” jeggings, from floral touches that run from the knee to mid-thigh to strategically placed rips and tears for a “fabulous lived-in look.” Dark washes present “perfectly placed” whiskering and fading, while light ones telegraph a retro or “dad jean” vibe. All offer a classic five-pocket design, zipper flies, rivet embellishments and prices that range from $18.60 to $22.60.
Repreve has popped up in other denim collections before, most notably in Cone Denim’s S Gene dual-core stretch fabric and its Future Black line of fade-resistant black denim. Unifi says it has diverted 15 billion plastic bottles from the landfill to date, with the goal of hitting 20 billion by 2020.
Aeropostale’s sustainability-focused denim collection comes as young consumers are showing increased interest in products designed with the environment in mind. Research indicates that half of consumers in the Gen Z and millennial cohorts will abandon brands that aren’t environmentally sustainable.