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New Atlanta Popup Showcases AG Jeans’ Latest Special Collections

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

The holiday shopping season is no time for AG Jeans to slow down.

The Los Angeles-based premium denim brand just planted temporary roots in Atlanta with a popup shop located inside Phipps Plaza, a popular luxury shopping destination in the city’s tony Buckhead district.

The 2,000-square-foot shop houses more than 300 men’s and women’s styles in an environment that features several AG signatures, including brushed metal and wood fixtures, and a 7-foot tall logo.

To mark the opening last week, AG teamed with local illustrator and muralist GFB3 to design a limited-edition tote bag that shoppers will receive with their in-store purchase.

The popup will remain open until April 30.

In addition to its core jeans and seasonal denim and knitwear styles, the store offers several new product lines, including AG’s new maternity jeans, the Maternity Prima Ankle. The jeans, available in four colorways, feature an adjustable waistband designed to grow with every stage of pregnancy, including post pregnancy.

Consumers can also shop AG’s sixth annual “Made in Italy” collection, an elevated line of L.A.-designed, Italian-made men’s and women’s sweaters, blazers and other outerwear. Made with premium fabrics like merino wool, cashmere blends, leather and waxed canvas, the collection also boasts a premium retail price range, $278-$798.

Premium denim brand AG Jeans brings its core denim and high-end collections to Atlanta's trendy Buckhead district for the holidays.

“Made in Italy” collection

As part of its Made in Italy initiative, AG collaborated with renowned eyewear savant Ashley Bezamat of L.A.-based Dom Vetro to create an exclusive luxury eyewear line crafted in Italian tradition. The AG x Dom Vetro collection features eight styles made with sustainable materials such as mineral glass lenses and biodegradable plant-based Italian acetate on select styles, all with a custom engraved AG logo on the inside arm.

Eyewear retails for $325 on AGjeans.com and in AG retail stores.

While the events of the year have widely affected retail, AG says the popup and special collections launch during a time when consumers want to begin to shop for the holidays and “get well-acquainted with their favorite brands once again.” Additionally, the Atlanta store offers curbside and in-store pickup as well as virtual shopping via FaceTime and video streaming. Customers can also schedule a shopping appointment with the store’s stylists.

“We understand that the consumer journey of today and tomorrow has multiple touchpoints, and we are excited to expand [our] physical retail presence in the city of Atlanta which is full of denim enthusiasts—many of which are already familiar with the brand,” said Sid Dey, AG vice president of retail.

The popup marks AG’s 18th store in the U.S.; however, more is on the way. AG stated that the company is gearing up to launch a new store in New York City in Spring 2021. It will be the brand’s fourth location in the city, and another example of the fashion capital’s recent denim retail boom.

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