The upcoming U.S. presidential election is prompting apparel companies to respond in the best way they can—through fashion.
AG Jeans is the latest name to enter the voting merchandise sphere with a collection called The Voter Capsule.
Featuring graphics developed exclusively in-house by AG’s design team, the capsule collection offers simple yet impactful messages. Each design, the brand states, was “crafted with intent, ease, and the effortless appeal that remains true to AG.”
“United we stand seems to carry more weight in 2020—demonstrating that our efforts to come together are far more superior than doing this alone,” the brand wrote in a statement.
The collection includes three of AG’s popular tops. The Siris Crew features “voter” in 10 languages to represent the diverse makeup of the voting population. The pima cotton unisex top has a classic crew neckline and vintage-inspired details. It’s available in black and ivory.
The men’s Anders Crew, a lightweight jersey tee, has AG’s “Defining Vote” logo screen-printed on the top left corner. For women, the brand offers the same logo design on its Gray Boy Tee available in black and white. The T-shirt is made with a durable 100 percent cotton fabric that is knitted to prevent torquing and is exclusive to AG.
The retail price range for the capsule collection is $118-$178. The collection is available now on AGjeans.com.
Fellow Los Angeles premium denim company Citizens of Humanity has a sartorial antidote to the election as well. The company’s brands, Citizens of Humanity and Agolde, released a series of voting-themed long-sleeve T-shirts made with a trio of collaborators: the estate of Tupac Shakur with Willo Perron & Associates art director Brian Roettinger, The Haas Brothers and Virgil Normal.
The collection benefits the American Civil Liberties Union Foundation of Southern California (ACLU) on its 100th anniversary. The brands will donate 100 percent of the retail selling price to the ACLU SoCal.
Each design partner, the brands stated, shares a commitment to individuality, equality and justice that is present in their design.
The tee designed by the estate of Tupac Shakur with Willo Perron & Associates art director Brian Roettinger features the image and lyrics of the late rapper. The design by Virgil Normal boasts an early ’90s-inspired voting-themed graphic with the tagline, “civil liberties don’t come easy.”
The Haas Brothers—twin brothers and artists Simon and Nikolai Haas—took a Pop art approach with a multi-colored repeated “vote” graphic. The top is available in teal, purple and “orange you glad you didn’t vote” orange.
The unisex tops retail for $28 each and are available on both Citizens of Humanity’s and Agolde’s websites.