Los Angeles-based denim brand AG Jeans is the latest to make a significant contribution to coronavirus relief efforts.
On Friday, the brand announced on its Instagram page that it was donating $1 million to COVID-19 LA County Response Fund to help support local clinics and hospitals in their scaling, staffing and testing needs.
“We stand together as a community to endure, support and heal one another,” the image read.
In the same post, the brand also noted that it will continue paying and providing benefits to its approximately 2,000 employees throughout its retail locations and affiliate companies around the world.
AG joins a slew of other denim brands doing their part to support relief efforts. Last week, Levi’s donated $3 million in relief efforts for its employees and community, as well as 10,000 medical-grade masks for hospitals around the world.
Other denim brands continue to provide relief where they can, while also experiencing hardship themselves. Despite losing all of its wholesale orders for the year, Raleigh Denim Workshop is producing masks and selling them on its website. For each mask sold, the brand will donate two masks to people in need.
Similarly, after temporarily shutting down its factory and showroom to the public, Shockoe Atelier shifted its production to N95 face masks.