2021 marks Los Angeles-based AG Jeans’ second decade producing premium denim. It’s also a year that has already seen hurricanes and wildfires devastate parts of the U.S. With disasters increasing in frequency and intensity, the brand is supporting the American Red Cross with a $500,000 matching donation.
Through the matching gift, AG hopes to bring awareness to the urgent need for disaster relief, ultimately bringing $1 million in assistance to those who have been impacted. The Red Cross responds to more than 60,000 disasters across the country every year, providing shelter, food, relief supplies and emotional support to people in need.
The donation is also a way for the company to underscore the fashion industry’s responsibility to the planet.
“It’s a life-long goal to be able to impact this environment that we all share,” said Yul Ku, AG Jeans co-founder and CEO. “Whether it’s pushing industries to reduce manufacturing’s environmental footprint, being a steward for social equality, or providing economic aid to causes and efforts in critical moments, we all need to work together.”
That holistic mindset guides all of AG’s operations. Earlier this year, AG introduced its first collection of biodegradable jeans made with organic cotton, Tencel and hemp-blended fabric.
The company also recently joined a roster of brands to support September’s Coastal Cleanup Month organized by L.A. environmental nonprofit Heal the Bay. The effort highlighted how plastic pollution permeates the world’s beaches.
In 2020, AG donated $1 million to the Covid-19 L.A. County Response Fund to help support local clinics and hospitals in their scaling, staffing and testing needs.