The East Coast’s cool yet preppy aesthetic has inspired AG to step away from its Californian ways for Fall/Winter 23-24.
The Los Angeles-based vertical denim and lifestyle brand presented its F/W 23-24 in New York City Wednesday ahead of the start of fashion week, serving “modern Americana” with an emphasis on mixing casual and luxury fabrications. The collection follows the brand’s Southwest-inspired collection for Spring/Summer 2023.
The first drop culls inspiration from New Yorkers’ penchant for styling classic “athletic club pieces” like half-zip mock neck knits and heavyweight cotton rugby shirts with premium denim jeans and jackets, said John Rossell, AG head of marketing and creative.
Men’s and women’s styling mirrored each another. A women’s red sweater was layered over a cream-colored turtleneck, as was a men’s burgundy sweatshirt. Denim jackets—including a new women’s style with an oversized fit and drop shoulders—were worn with jeans in darker washes.
AG broke up its women’s wool blazer and matching low-slung trousers to create two casual and wearable looks. The new men’s canvas utilitarian jacket was styled separately from its detachable vest.
The second drop is based on an “urban safari” inspired by the “unique pieces that New Yorkers bring back from their summer holidays abroad,” Rossell said.
Related Story
Versatility is the leading quality for several pieces in the collection. A women’s long jacket can be worn open or belted as a dress. Men’s mock pintuck terry trousers pulls double duty as dress and casual bottoms, while a lightweight denim button-down shirt can be worn on its own or layered for fall.
Wide wale corduroy adds lush color and texture to the drop. The brand introduced the fabrication to men’s shackets, trousers and hats, available in green and black. AG also updated its popular wide-leg Deven jean for women in corduroy and styled it with a belted denim safari jacket. A women’s cropped plaid jacket made with a new recycled wool blend paired nicely with patch pocket jeans.
Men’s tailoring is a key theme in the third drop. For women, AG focused on lightweight denim pieces that can be worn separately or together, including a vest, miniskirt and trouser jean. It also showcased silk blouses and a spaghetti strap wrap dress.
The men’s assortment included a selvedge jean jacket, suede zip-up bomber jacket and a black suit that has a baggy yet high fashion feel.
The collection also introduces AG’s first “chunky sweaters” made in-house. The men’s and women’s knits are made with alpaca and Italian wool.