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AG Taps Alexa Chung for Fall ’16 Campaign

Alexa Chung is the official new face of AG, beginning with the brand’s Fall ’16 campaign. This move follows Chung’s design collaboration with the brand in 2015, AC for AG.

Chung replaces Daria Werbowy, who represented the brand for the past four seasons. Werbowy and AG made news this season, with the model starring in a gender neutral campaign for Spring ’16 and wearing both men’s and women’s lines.

Johnathan Crocker, AG VP of global communications, said, “We are incredibly excited to be working with Alexa again. At the risk of sounding cliché, there’s really no one quite like her. Trying to define what makes her so unique is close to impossible, but that’s ultimately her appeal, and why we’re thrilled to be continuing our partnership.”

Alexa AG 2-Cropped