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Once denim gets in your blood, it’s hard not to pass it to the next generation.

That’s what happened with Jessica Lawrence, director of brand and design for M.i.h Jeans, the self-titled, “London girls’ denim brand.”

For Lawrence, it was the blending of business and creativity that sparked a greater interest in joining the industry her mother, Jill, had already been a part of as a consultant for denim mills. That and the appeal of breaking into an industry that’s largely been a boys’ club.

Lawrence joined M.i.h as she found a kindred blueblood in the company’s founder Chloe Lonsdale, daughter of “Blue Jean King” and London’s Jean Machine founder Tony Lonsdale, and goddaughter of the original owner of Made in Heaven (M.i.h) jeans.

Having their hands on vintage archives and well-rooted inspiration from both of their parents, Lonsdale and Lawrence have fueled a brand with 70s style and a non-conformist feel. That kind of heritage can only come from a denim brand that’s been all in the family.

Carved in Blue spoke with Lawrence to get a look at how a life rooted in denim shaped both her and her career.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit