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Prime Wardrobe Steps into Stitch Fix Territory

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Amazon has just made the subscription box model more convenient.

The e-tailer, which has its tentacles into practically every arena, is testing an e-commerce model for clothing that allows Prime members to try before they buy with no commitments.

Unlike typical subscription boxes, which curate a pre-selected array of goods, Prime Wardrobe allows consumers to select the pieces they want. Once received, shoppers can try them out for up to seven days, and they’re only charged for the items they keep. There are no additional membership costs. Plus, consumers can earn discounts, 10 percent for keeping three to four items and 20 percent for five or more.

Items are sent via UPS, returns are free and shoppers can elect to schedule a free pick-up for those returns, alleviating headaches.

Currently, more than a million items are available through Prime Wardrobe, spanning women’s, men’s and kids.

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