American Eagle Outfitters unveiled its largest denim offering to-date in time for back-to-school shopping.
The Fall ’17 line called, The New American Jean, offer 15 fits for women and 11 for men with a focus on washes and fabrications designed to move without compromising style.
New fits for fall include five rises in the popular Jegging style, and new destroyed washes and variations of the women’s Tom Girl and Mom Jean cuts. The men’s collection includes an extended range of black denim, slimmer fits and more options in the brand’s Flex Denim range.
“We are continuously evolving our technology to represent a new standard in denim,” said Chad Kessler, American Eagle Outfitters global brand president. “With fit, quality, and value top of mind, we hope our jeans can inspire this generation to make their mark through creativity and self-expression.”
The collection, available starting July 8, is featured in a new campaign staring millennial-age influencers from various industries, including champion bull rider Bonner Bolten and professional basketball player and artist Brandon Ingram.