American Eagle Outfitters released their latest collaboration with Rock the Vote, teaming up with the non-profit for a campaign urging young voters to participate in the upcoming presidential election.
The collection featuring men’s and women’s Rock the Vote T-shirts will be available exclusively in American Eagle stores and online until Oct. 13, with 100 percent of sales going to Rock the Vote’s efforts to register and turn out young voters.
American Eagle has recruited actress Madison Pettis to face the collaborative campaign. The 18-year-old actress registered to vote in July and will cast her first vote this November.
“I’m proud to be a newly registered voter, so I’m excited for this opportunity to work with American Eagle Outfitters and Rock the Vote to motivate and inspire millennials like me to get involved and make sure our voices are heard this November,” said Pettis in a statement.
The collaboration aims to help Rock the Vote’s goal of registering two million new voters before the Nov. 8 election day through the company offering sales associates and customers the opportunity to register to vote through a custom Rock the Vote online voter registration tool. The collaboration comes during American Eagle’s #WeAllCan fall campaign, which seeks to empower young Americans.
“A partnership with Rock the Vote is natural for American Eagle and our #WeAllCan campaign, underscoring our commitment to inspiring and empowering our customers,” American Eagle Outfitters Global Brand President Chad Kessler said in a statement. “We are proud to have a role in helping the next generation of voters voice their opinions and shape our future.”