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Apparel Brands Must Act Now and Rethink Sustainability

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

The apparel industry has had a tough time of late, but companies can find some solace among all the stress.

Data, a plural of datum, a Latin word that means “gift” or “something given,” is exactly what all the in-store, mobile and online analytics on the market today provide—presents. And decision-makers need to learn to embrace these tools—and do the research—before embarking on any new missions.

“We have a lot of gifts all around us that we don’t use, or don’t ask for,” said independent sustainability consultant Lorraine Smith, speaking recently during a discussion about transparency at Texworld USA in New York City. “The more truth we look for, the better decisions we will make.”

Read more at Sourcing Journal.