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Asos is Most Searched Fashion Retailer on Google

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As retailers continue to compete for online visibility, U.K. e-tailer Asos maintains its spot as Google’s top performing apparel seller.

Among other popular retailers, including House of Fraser and eBay, a majority of consumers gravitate towards Asos clothing. With a 78 percent ranking in both men’s and women’s categories on MediaVision’s annual Fashion Search Performance Report, Asos holds high above other clothing companies for its rich search engine optimization (SEO), easily searchable keywords, excellent on-site optimization, vast product ranges and social media branding.

Read more at Sourcing Journal.