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Topshop, Topman Get a Branding Reboot

It’s a new day for Topshop and Topman.

The beloved British high street brands, which were founded in London in the 1960s and acquired by online retailer Asos from the bankrupt Arcadia Group in February 2021, have unveiled a new visual identity on their landing page on Asos.com.

The brand new Fall/Winter 2022 collection is the first one conceived, designed and produced entirely by Asos. It was launched with a new visual branding inspired by signage from the old physical Topshop and Topman stores, all of which are now shuttered. The redo includes a new monogram that puts the two brother-and-sister brands under one banner.

As for the clothes, the selection includes the brands’ most popular categories such as denim, dresses and tailored clothing and offers inclusive sizing for the first time through the Curve range. Its previously introduced Maternity, Tall and Petite collections continue to be offered as well.

The F/W ’22 collection also includes limited-edition items made in the U.K.

“Topshop and Topman are truly iconic British brands, and taking stewardship of such a beloved institution has been a privilege. Over the last 18 months, we have done some incredible work, learning from the past and from each other to create something exciting and relevant for the future,” said Nikki Tattersall, director of Topshop and Topman. “We’re so proud to share our new vision with the world, but this is only the first step of the journey. There’s a lot more work to do and so many exciting ideas we want to explore.”

The brands are being stocked in 106 Nordstrom stores in North America as a result of Nordstrom buying a minority stake in four Asos brands—Topshop, Topman, Miss Selfridge and HIIT—in July 2021. Nordstrom has been the exclusive U.S. distributor of the two brands since 2012, opened the first Asos x Nordstrom store in Los Angeles in May and will continue to be the only brick-and-mortar retailer in the world to stock them.