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AYR Closes Fundraising With Investment From Dutch Fashion

AYR, the women’s home try-on brand that spun off from Bonobos earlier this year, has closed their Series A financing with a lead investment from Dutch Fashion, LLC (“Dutch”).

Dutch is a designer and distributor of premium contemporary apparel, with a portfolio that includes Current/Elliott, Equipment and Joie.

AYR closed an initial seed round in February 2016 and counts among its advisors and investors Leandra Medine of Man Repeller, Scott Morrison of 3×1, Andy Dunn of Bonobos and Hayley Barna, venture partner at First Round Capital and co-founder of Birchbox.

The company wrote in a release that it is now focused on rapid growth and scaling its brand, as it opens new offices in downtown New York and a studio shop.

Maggie Winter, AYR co-founder and CEO, said, “Retail is changing rapidly, and we have the opportunity to create a truly meaningful brand of the future.” She continued, “We were very thoughtful about how we approached finding partners and are honored to join Dutch’s portfolio, which is both unique and aligned with our vision.”