AYR launches extended size denim for Fall ’17. The new jean called “One Love Jean” is offered in sizes 14-22 and is available now for $195 at Ary.com and Nordstrom.
The jean is available for the first time in AYR’s bestselling Jac’s Jean wash.
“Life is changing for women: How we live, how we dress, how we shop. We’re not limited to a single identity. We run households, we run companies, we run errands, all day, every day. AYR stands for All Year Round. We design clothes that make you feel comfortable and confident, and we deliver quality consistently and conveniently—and that should be totally inclusive—it should be for everyone,” said Maggie Winter, AYR co-founder and CEO.
The clicks-to-bricks women’s brand joins a growing list of denim labels, including Levi’s, Warp + Weft and Good American, to offer extended sizes or inclusive sizing.
“AYR came about as part of a collective feeling that the marketplace was saturated with either highly expensive, unattainable clothing or on the other hand throwaway, trendy product. I felt there was a need to create a brand that instinctually spoke to an independent woman, a new consumer who lives her life online and who not only expects but demands incredible quality and outstanding service,” said Jac Cameron, AYR co-founder and creative director. “The variation in size outside of traditional premium denim offering really sets us apart. We are excited to offer this to women who are shopping in the extended size range and may not be able to find a premium product in denim.”