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Badgley Mischka Is Giving Couture Denim a Go With Parker Smith

The kings of embellishment are dipping their toes into jeanswear.

Badgley Mischka, the American formalwear label founded by Mark Badgley and James Mischka more than 30 years ago, is teaming with Los Angeles-based premium denim maker Parker Smith for a Spring ’19 line of “couture denim.”

Based on “effortless elegance,” the collection combines Badgley Mischka’s signature embellishments with Parker Smith’s commitment to quality fabrics and fit.

“With this collection we were able to infuse the classic Parker Smith fit with the glamourous Badgley Mischka aesthetic and transform sophisticated silhouettes into handcrafted couture jeans. Using denim design elements and incorporating intricate treatments, each piece is inherently feminine and wearable which caters to any modern woman,” Mary Ellen Moschetti, Parker Smith CEO, said.

The collection comes at an optimal time, as denim designers and consumers are once again embracing ornamentation, high-end designs and ’90s-inspired bling.

The line will offer 10 styles made of soft optic white twills. Details will include painterly washes and effects, metallic foil finishes and ornate embroidery. Embellishments span crystals and pearls, to intricate beadwork. The collection—slated for January 2019 delivery—includes straight and skinny silhouettes, mid rises and high rises. Jeans will retail for $250-$600.

Denim is a natural extension for Badgley Mischka, which has evolved its product categories from couture, evening and bridal gowns to include women’s sportswear, footwear, handbags, jewelry, outerwear and more.

“Badgley Mischka customers are often pairing our sportswear pieces with denim, so this introduction is a natural progression and allows us to give them the full look,” Lara Piropato, EVP of Badgley Mischka, said.