Earlier this year, Gap, Inc. promised to adopt more eco-friendly processes for Banana Republic’s denim collections. This week, the brand saw that promise through.
Banana Republic launched the new Legacy Denim collection for men, a line of 14 oz. jeans described as the brand’s “sturdiest” and most “authentic jean yet” made with sustainable processes.
Eco-friendly Tencel blends and pocketing made from recycled plastics are among the sustainable components incorporated throughout the Legacy collection. Additionally, the jeans are manufactured under strict guidelines that ensure that the water used in washing and dyeing is safe and clean before it is released into the environment.
The collection, which retails for $98, offers skinny and slim fits in seven washes. Hand detailing adds authentic character to the jeans, while comfort stretch and retention help maintain shape. For durability, belt loops are reinforced by double stitching.
The Legacy Denim collection likely is just one of many sustainable collections consumers will see from Banana Republic going forward. Beyond denim, Banana Republic aims to make 50 percent of all products with techniques that drive 20-percent water savings by 2025. The brand will also focus on using cleaner chemistry in the supply chain, leveraging Gap Inc.’s Zero Discharge of Hazardous Chemicals (ZDHC) commitment and ongoing efforts to prioritize preferred chemistry options in Banana Republic’s products.
“Sustainability is important to our brand, to our environment and to our customer,” president and CEO Mark Breitbard said in a previous statement. “Banana Republic is committed to using production techniques that will save and preserve water quality while creating versatile and more sustainable fabrics that our consumers have come to know and love.”