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Bangladesh Blues: The Scoop on Shasha Denims

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Bangladesh may not have historically been top of mind for denim, but as the country advances its capabilities, it is becoming an increasingly major player in the space.

For Shasha Denims Limited, Bangladesh’s garment sector was lacking a quality denim provider when it come on the scene, and the company’s founder took it upon himself to fill that void in response to what he saw is growing customer demand.

Since then, Shasha has kept up on advancements and innovation, maintained state-of-the-art machinery, and can now count itself among the leading denim producers in Bangladesh. Making 21.6 million yards of denim fabric each year, Shasha has attracted the likes of Zara, Marks & Spencer, Target Australia, S’Oliver and Bestseller to name a few.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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