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Beijing’s Radiance Blue Opens Women’s Store

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Raw denim isn’t just for men anymore thanks to Radiance W.

The Beijing-based denim retailer, Radiance Blue, recently opened a new retail location Radiant W, which carries apparel exclusively for women.

Opening in 2013, Radiance Blue has been the go-to location to shop for high-end Japanese, American and European denim brands in China. The new women’s store is located across the street from the original boutique.

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Radiance W comes at a time when female consumers globally are more interested in wearing vintage-inspired workwear labels that were once reserved for men. The store stocks workwear and indigo apparel from labels like Blue Blue Japan, Nigel Cabourn, Haversack, Leno & Co., OrSlow, Spalwart and Feit.