A trio of iconic brands in their own right came together for a new denim collection launching Wednesday. British heritage brand Belstaff partnered with London-based Blackhorse Lane Atelier to design and produce a 5-piece denim collection for men and women made with fabrics from Turkish mill Isko.
The collection was built with the qualities that consumers in 2021 are searching for in their denim purchases: durability, sustainability and classic design. Belstaff creative director Sean Lehnhardt-Moore described it as “tailoring innovation meets heritage construction with a focus on style, sustainability and unmatched quality.”
Isko’s 14 oz. redline selvedge denim made with organic cotton—a hardwearing fabric that is produced on shuttle looms from the 1960s—is used throughout the collection. The garments are handmade at Blackhorse Lane Atelier’s headquarters, a renovated factory building in East London dating back to the 1920s, where founder Han Ates and his team of local experts help keep U.K.-made jeans a viable reality for brands.
“Craftsmanship is the beginning of everything,” Ates said. “An appreciation for heritage and respect for our communities is something we share with Belstaff. With production having to slow last year during the lockdowns we had to work with a smaller team who took over seven months to carefully produce the collection by hand, something we are very proud of and look forward to continuing our work with Belstaff in the future.”
Design-wise, the collection offers timeless shapes with sleek style befitting of the clientele of Belstaff’s new store in New York City’s Meatpacking neighborhood. The collection includes the men’s Union jacket, a classic Trucker silhouette, and the Union jean, a mid-rise, straight leg-fit with a selvedge outside leg seam. The women’s Marilyn jacket takes the Trucker silhouette while adding a feminine fit, and the Marilyn jean is a high-rise, tapered leg silhouette. The unisex Union bag includes a natural herringbone pocket with a natural cotton webbing shoulder strap and zip closure.
Copper rivets, co-branded buttons, natural herringbone internal waistbands, and cognac leather patches with dual branding feature throughout the collection. One of Belstaff’s oldest logos is referenced with the Bell and Staff graphic, combined with Blackhorse Lane Atelier’s logo. Other subtle details include a pocket flasher in the jeans and jackets that references a heritage Belstaff swing-tag from the 1950s.
Belstaff will showcase how to care for this denim to ensure the jeans ensure the “test of time,” with tutorials and information shared on social channels and online.
The collection will be available on Thursday online and in the Belstaff store in New York. Retail prices start at $225.