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Bestsellers’s Only Brand Launched Black Forever Denim by Soorty

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Delivering a mix of innovation, craftsmanship and expertise to consumers in the BLACK FOREVER collection, a new vision has arrived for denim.

In the collaboration with LENZING™ Modal Black, Soorty and ONLY take the brand’s DNA to a next level. Now the launch of ecological denim utilizing new fashionable and sustainable solutions is available in a variety of applications – jeans, skirts, tops, and jackets. ONLY BLUE DENIM, BESTSELLER’S most successful female denim brand is now powered by Soorty’s BLACK FOREVER. ONLY BLUE DENIM will launch BLACK FOREVER concept in July 2018 across all European stores and online.

The technological innovations in these signature black fabrics are durability with lasting color even after repeated washing. Soorty launches BLACK FOREVER denim turning black denim into a timeless piece of clothing, featuring lower impact in dyeing and super soft handfeel giving the wearer amazing comfort even after many home laundries. There is a lower environmental footprint with Black Forever using less water, chemicals, and energy than conventional dyed products. In the seasonal color story of classic never fade black the BLACK FOREVER approach is futuristic, fashionable, and ecological.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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