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Betabrands Introduces Hacker-Proof Denim

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Norton, the security software company, is making a case for hacker-proof denim. The company has linked up with San Francisco, Calif.-based online clothing company Betabrand to create jeans and a blazer that can prevent hackers from tapping into radio frequency identification (RFID) to steal private information, including passport and credit card data.

Called the READY Jeans, the crowd-sourced denim feature two pockets lined with special RFID-blocking material infused with a silver-based material that blocks identify thieves scanning devices.

According to Betabrand, more than 10 million identities are “digitally pickpocketed” every year, and scanning devices are among the most common tools criminals use. It is estimated that by 2015, more than 70 percent of all credit cards will be vulnerable to attacks.

The classic 5-pocket style scores bonus points for comfort. The traditional slim fit jean is made with high-performance, activewear-inspired stretch denim from a U.S.-based mill.

Jeans retail for about $152, and can be ordered on Betabrand.com. The first shipment is estimated for late February 2015.

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