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DL1961’s New Line Keys Into the Needs of Pandemic Consumers

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DL1961’s latest capsule collection taps into two major themes of 2020: sustainability and protection.

The New York City-based denim brand recently dropped Better By DL, a fall capsule range for women and girls that features its most sustainably made denim garments to date.

The fabric and trims featured in the collection are made with recycled and renewable fibers such as Lycra Ecomade, an elastane made with pre-consumer recycled materials, and cellulosic Tencel. The trims used throughout the line are made with recycled and non-electroplated hardware and the garments are also rivet-free to ensure easy recycling.

And by using ozone washing and waterless laser technology in the finishing, DL1961 is able to dramatically cut down its water consumption. Better By DL pieces are made with just 5 gallons of water compared to the standard 1,500 gallons, according to the brand.

“At DL1961, our goal is to challenge the way denim has been traditionally made to decrease our impact for future generations,” said Sarah Ahmed, DL1961 creative director. “Being a vertically integrated, family-run company, we are able to explore and invest in technologies that are eco-friendly and result in a product made better.”

The fall collection marks another first for the brand—the introduction of Swiss textile technology company’s HeiQ antimicrobial technology. The silver component in this technology attracts virus molecules and destroys them on the fabric surface.

The women’s Better By DL collection consists of a belted midi denim dress, jumpsuit, denim jacket and five pairs of jeans in skinny, straight and boot-cut styles ranging from mid to high waists. The girls’ collection includes a denim mini skirt.

The collection is available now online. Retail prices range from $55-$279.

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