Bik Bok is introducing Never Denim Shape Up in February, a range of women’s jeans featuring Calik Denim’s stretch fabrications.
Shape Up is designed to contour to the wearer without discomfort. The high performance denim also helps the wearer feel protected and can be used as an alternative to traditional athletic apparel.
Bik Bok is promoting the jean’s stretch capabilities with an online short depicting acrobatics and freedom of movement. The line will be available online and in Bik Bok stores in Europe.